The company's history dates back to the early 1990s. Its inception can be attributed to the visionary founder, Ashurov M.Kh., who played a pivotal role in shaping the jewellery industry in independent Uzbekistan. He established the fundamental principles that continue to guide the company today: pursuit of perfection, transparency and reverence for the rich cultural heritage of the region.

In 1994, under the guidance of M.Kh. Ashurov, a pioneering figure in the field, a collaborative endeavour was undertaken with esteemed Italian master silversmiths and industry leaders in Italy. This fruitful partnership resulted in the establishment of the inaugural manufacturing facility in Uzbekistan, dedicated to the production of 925 silver cutlery.

The year marked yet another significant milestone in the company's illustrious history, as E. Ashurov took the initiative to establish Souvenir LLC, a distinguished enterprise specialising in the production of precious metal souvenirs. Assuming a pivotal role on the board, E. Ashurov spearheaded the company's transformative journey into the contemporary era.

On the basis of Souvenir LLC, E. Ashurov, using his entrepreneurship and foresight, combined the business and the process of producing silver cutlery. Restored long-term relationships with Italian silversmiths and expanded the plant with new technologies and capabilities. Created a new premium brand "Ashurov Argenti" to promote silver cutlery in Uzbekistan and beyond.

Today, our company's range of products is meticulously crafted from premium 925 sterling silver, utilising state-of-the-art equipment under the watchful eye. Silverware from Ashurov Argenti will be a worthy gift for a memorable date for any person - from a business partner to a child. Impeccable high quality and design adds value to every product. Ashurov Argenti products are truly work of art.